In my opinion, I thought this was the most interesting and engaging presentation. So her presentation relates to the idea that many creative industries are shackled by patents and copyrights, however, there is one that remains different: fashion. Counterintuitively, this has been great for this industry.
She says that fashion's intellectual property only goes as far as trademarking. It is very common for designers to build upon each other's ideas. And like we all know, fashion is very fast paced and constantly moving forward. Designers have to come up with new fashion trends for each season every year.
She mentions how top quality brands like Gucci aren't concerned with others copying their style because the end consumer is different. Those who shop at Gucci is there for a specific reason, and those who shop at H&M with knock-off styles are there because they are a different set of customers.
She then goes to argue that people think fashion can survive without patents because it is a low earning industry. However, when she pulled a chart of top grossing industries, the top ones are all without patent controls, and way at the bottom are technology and other industries that are heavily patented.
I simply thought this presentation was extremely interesting and it was very cool to learn about fashion and viewing it in a different light.
Great analysis on this one! Keep it up.
ReplyDeleteI agree with Eric that you have a great analysis going on. I would like to hear a stronger side from you regarding this matter.
ReplyDeleteHey Michael, you explained what Johanna was saying quite well. It makes sense that Gucci would not care about other parties copying their designs since they market to different customers. Thanks for sharing!
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